Balak the appointed Ruler of Moav perceived a threat from the advancing Bene Yisrael. After all, Sichon and Og who received tribute from their neighbors in exchange for providing protection to the surrounding kingdoms. Sichon and Og fell before Bene Yisrael, consequently Moav and Balak were scared.(see BaMidbar 22:2-4 and Rashi ZT’L ZY’A ad. loc.)
Balak through consultation with high ranking Midianite nobles that conventional warfare against Bene Yisrael would be at best futile.…
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